A Quick Fundamental

Search Engine Optimization

In this article, we have mentioned Search Engine Optimization (SEO) which is the most common term in digital marketing to optimize your articles. Here you can learn everything about SEO and how SEO works.

I’ve been into this SEO game for a long time and I will let you know all the necessary information you need to know about search engine optimization. Including many important terms, either it could be about google algorithm, its benefits, how much time it takes to rank any site on Google, and much more.

If you want to rank your site and bring traffic to your website, then you have to do SEO. Here we also explain how to do it very easily. If you are really excited to know this, then read this article carefully till the end.

What is Search Engine Optimization (SEO) ?

Search Engine Optimization is a method that helps in increasing traffic to websites. It also helps you to reach your brand to your potential customers. Most people use this method because it is a free and easy way to get traffic, reach the brand to potential customers.

It even helps you get your YouTube videos in the recommendation and get more views with the help of SEO. Let me tell you that SEO is getting used on various platforms to rank your profile, portfolio, and content wisely.

SEO usually finds out what people search for online, and then it makes recommendations based on audience activity. SEO is all about understanding the activity of the audience and getting them to their main goal. You can bring organic traffic to your website from search engines with the help of SEO.

If you want to bring more traffic to your website and blog, then you must do SEO of your content. Now you are wondering what is SEO to do? Or you may have a question I don’t know about. So let me tell you don’t worry about it, I am always with you to teach you. You can easily do SEO and get organic traffic to your website.

So you have to first create high-quality and engaging content on your website and then use specific keywords that are related to your topic, and then create backlinks. The main advantage of using SEO in ranking for a specific keyword is that you can get “free” traffic to your site month after month.

How does SEO Work

Now, you will know how SEO actually works. Let us tell you that, whenever you search anything on any search engine like Google, Bing, Yahoo. Then at that time the algorithm of that search engine works and finds the right keyword which you search.

If a website does have SEO optimized completely, which you search, then that website comes first or top in the search engine.

Not only does the search engine look at the right keyword, but it also checks the website authority, relevance, and usefulness, then it recommends those websites.

Why SEO is important and Benefits of SEO

Here below, we have mentioned some benefits of using SEO. 

You can read carefully to get the answer of why we use SEO or why SEO is important?

SEO is also one of the only online marketing channels that, if set up correctly, can get regular and more traffic for websites.

If you provide valuable and quality content, which is worthy to rank for the right keywords, your traffic can skyrocket over time.

If you do SEO to your site, then it helps search engines get better information so that your content is properly indexed and displayed in search results.

SEO is an important part of online marketing because search is one of the primary ways users use to go to the web.

Google Algorithm for SEO

What is the Google algorithm for search engine optimization (SEO) and why do you need to know it? Well, I’m going to explain it most simply.

We know SEO is good, but it is not good in all cases. Some websites take time to produce results. Google’s search ranking algorithm has undergone infinite changes since its inception. In the past, most people couldn’t anticipate all the possible ways to push low-quality sites to the top of the search result, but even Google is two steps ahead of people, so Google changed all that by updating. Now, if you want to rank your site then you have to provide quality content first.

You’ve heard of some algorithms, such as pandas, penguins, and pigeons, which made this possible.

You can check if you have been affected by any of them. To do this, you need to go to your website’s analytics. If your traffic suddenly comes to a halt, you may have fallen into the paw of one of those animals.

best SEO tools

Best SEO Optimization Tools

There are a lot of websites and ciphers that help in doing SEO to get organic traffic to your websites. Here we have listed some of the best tools. You can easily use these to get more traffic to your website. Some tools are free to use, but you have to pay for some of the tools that we have mentioned below. You can also find a lot of tools on the internet, but here we have mentioned the best of them.

Google Search Console

The Google Console is also known as Google Webmaster Tools which helps you to get traffic using SEO. You can easily use it for free, which is a standard tool.

Ahrefs SEO Tool

Ahrefs is one of the most popular and widely used SEO tools, which comes right after the Google SEO tool. You can use this tool to get more organic traffic. Another thing is that you have to pay some money to get its services.


SEMRush is also one of the most popular SEO tools in the SEO community with a lot of users. It also provides the facility to compare the websites of your competitors.


Ubersuggest is also the best SEO tool that helps your website rank in search engines. It has a great feature that helps to know what your competitor does, and what you can do to get so far from your competitors.


KWFinder helps you easily find long-tail keywords that have low levels of competition. You can use this SEO tool to easily find the best keywords and run analysis reports on backlinks and SERP Search Engine Results Pages.


SEO means Search Engine Optimization. It is a marketing strategy that helps websites rank faster and helps in getting traffic to any website. The main function of SEO is to rank the website on search engines like Google.

If you really want to do SEO for your website, then you have to follow the steps given below.

  • Choose the best domain name.
  • Find the right keywords.
  • Create high quality content.
  • Optimize the code.
  • Set up and verify Google Analytics
  • Get Quality and Authority site links

Why not! You can certainly do SEO yourself, but you have to do some research and practice for it. You can learn easily how SEO works and how to do it properly. You can also get started with the quick way of SEO, all you have to do is enter your URL on the SEO tools mentioned above and then focus on making the right efforts.

Search engine optimization projects require patience, and it takes some time to rank any website or blog in search engines. But, time can be countable if you do things, which are required to rank any site on Google.

On average a search engine optimization costs between $650 to $1500 per month, and a one-time fee you can charge between $2000 to $5000 easily. Also, it will depend on your previous work and experience to charge a higher amount for it.

If we talk about time then it depends on many factors, but mainly it takes 3 to 6 months for any site to rank in search engines.


Search engines follow algorithms to decide which site to rank first in Google, Bing, or Yahoo. These are all different search engines. They analyse pages in the index depending on hundreds of ranking factors or signals.

So if you want to learn SEO or hire a skilled person to do it for you, you can use the information above to get the most out of it.

Lastly, I hope you enjoyed this article which is about search engine optimization (SEO), which means Search Engine Optimization. Let us tell you that with the help of some of the steps mentioned above, you can easily do SEO.

If you really liked this article, then please share it with your friends and let me know in the comment section if you have any queries related to this article.